HubSpot is an all-in-one platform that combines marketing, sales, and service tools to help businesses grow. With the Lokalise app, you can easily translate key types of content on HubSpot, ensuring your website and communications are ready for global audiences. The app supports the following content types:

However, please note that custom modules are not supported.

To manage your HubSpot content, navigate through the Marketing and Content dropdowns. As mentioned, Lokalise allows you to translate landing pages, website pages, blogs, and emails.

Go to Marketing > Marketing email and click Create email.

Adjust your email template. To change the default language, go to the Settings tab.

Choose your desired language from the dropdown menu.

To create landing and website pages, follow the usual steps using the HubSpot wizard. You can set the page language by clicking the Settings button and selecting your desired language from the Language dropdown:

When creating a blog, go to Settings and adjust the language under the Language & Region tab:

The language selected here will typically act as the base language for your Lokalise project.

Before translating your content, there's an important step to take. Lokalise can't sync languages that don't have any content on your HubSpot site or blog—these are called "empty" languages.

To work around this, you'll need to create at least one page or blog post for each language you'd like to translate. For emails, only one version in your main language is required, and no additional locales need to be added for localizing emails. Let’s break it down further.

Imagine you’re setting up a project on HubSpot and want to translate content into English, French, and German:

To resolve this:

Once a page is created, follow these steps to add multi-language variations:

When creating a new blog post:

Alternatively, you can click the More button next to an existing blog entry and choose Create multi-language variation.

Then, select the desired language from the dropdown and create your new variation.

To get started with the HubSpot app in Lokalise, follow these steps:

You’ll be redirected to the HubSpot authorization page. Allow Lokalise to access your HubSpot account.

Lokalise will then perform an initial sync, and within a few seconds, your HubSpot content should appear.

If your content doesn’t appear immediately, click Reload list to refresh the view.

You can use the Filter dropdown to narrow down your content. To re-sync at any time, click the Refresh button. After doing so, you'll see a confirmation message.

To translate HubSpot content, you'll need to import it into Lokalise. Tick the checkboxes next to the items you want to import, then click Import selected.

You'll see the following options in the dialog box:

Once you're ready, click OK. The import process will run in the background, and you’ll receive a notification once it's complete.

To manage your translations, return to the project editor by clicking on the project name in the top-left corner. Here, you’ll see all the content that was imported:

At this point, you can start translating your content as usual.

Each translation key may have several tags, represented by colored ellipses (including any custom tags you assigned during the import). These tags can be used to filter your translations.

To filter by tags, click Filter > Tag and select the tags you're interested in.

Once your content is translated, you’ll need to export it back to HubSpot. Here’s how to do it:

Next, you’ll be prompted to:

Once the export is complete, return to HubSpot to review your translated content: